Why Choose Katherine and Vixen Creative Marketing, LLC for Marketing?

It Goes Beyond Marketing. Katherine W. Morse, August 17, 2020 When it comes to standing out to creating an increase in sales leads, Katherine and Vixen Creative Marketing, LLC has advantages over other marketing companies—first being a unique educational background. An undergraduate degree in anthropology with a heavy focus on environmental and visual anthropology as… Continue reading Why Choose Katherine and Vixen Creative Marketing, LLC for Marketing?

Understanding a Facebook Business Page

After a productive conversation with a client this afternoon, I realized that many do not understand Facebook and how it works. When looking at the business page, a company is using to have a social community connection with its customers; this is my best attempt to assets those like my client to understand some basics of the ever-changing landscape of marketing on Facebook.

Ideas on How to Approach Digital Marketing in 2020

How will you approach your companies digital marketing in 2020? The closing of a decade and the beginning of a new decade means, for many, a bright new outlook. In a growing business, along with the social community, this can be part of that bright future. Digital marketing includes search engine optimization, SEO, – paid and organic, social media, and website.

Social Media – Food for Thought

Have you ever wondered how you can connect to the locals or tourists when you own a restaurant in a tourist area?  Everyone has to eat, right?  Whether people go to the grocery store and cook at home or dine out.  So, why should they choose to spend money in your restaurant over someone else’s establishment versus cooking at home?

WeChat by Weixin Dominating Chinese Messaging App

By: Katherine W. Morse, July 2019 You may be more familiar with WeChat than Weixin.  WeChat is the leading Chinese social media app for some 600-million Chinese citizens (Harwit, 2017, p. 312).  Weixin is the mainland version, whereas WeChat is for overseas users (Chozan,2017).  What is a messaging app?  For those that are not familiar… Continue reading WeChat by Weixin Dominating Chinese Messaging App

Marketing Lessons from Orkut

“Social media play[s] a fundamental role in changing the nature of communications within and without organizations.  Immersion in Internet-based social media allows people to communicate with hundreds and thousands of others (Rocha, Janen, Lofti & Riberio, 2013)…”  Owned and operated by Google, Orkut was launched in 2004 with being shut down in September 2014 as a social networking site (Mahoney & Lang, 2017, p. 192).  This social networking by the Turkish-born software engineer, Orkut Büyükkökten, never caught on in the United States; however, it is vast in Brazil (Kugel, 2006).  They had a successful marketing plan in there ten years.

Social Media and Using Advocacy Through Awareness/Causes and Memes

By: Katherine W. Morse, June 23, 2019 Social media has become the place for the phenomenon of the meme.  Some may not be familiar with what a meme is.  According to the Google Dictionary, here is the noun: meme; plural noun: memes An element of a culture or system of behavior that may be considered to be… Continue reading Social Media and Using Advocacy Through Awareness/Causes and Memes

Marketing Example: Warby Parker

Eyeglasses can be challenging to purchase and costly as well when it comes to wanting designer frames that fit our faces.  Dave Gilboa and Neil Blumenthal are the co-founders and co-CEOs of Warby Parker and is valued at $1.7 billion (Eng, 2019, p. 55).  “Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses (Warby Parker, 2019).”  The social media campaign is what makes the company stand out.